As the Sales and Marketing Executive at Outsauce, I have a variety of different responsibilities; one of them is the management of our Social Media accounts. This involves me finding and creating content that Recruiters will find both interesting and beneficial to their business.
As we provide specialist funding and services to support Recruitment Agencies, I make sure that I regularly view as many Recruitment websites as possible so we can connect on social media and beyond. Based on my findings I have put together a few top tips.
Social Media tools such as Hootsuite or Buffer are great when managing your social media accounts is not your only responsibility.
However, it’s important to remember that joining in the conversation in real time is where you will really meet new people and spread the word about your agency.
If you have Social Media Icons on your homepage, ensure they work! I often click on a Twitter icon, hoping to be directed to the company Twitter page and the page jumps back to the top of the website.
This can easily be rectified by accessing your website settings, just contact your website developer and ask them to reconnect your social sites. This should do the trick!
Currently, social media is used for Recruitment more often than traditional Recruitment tools with over 35% of recruiters saying it was their primary source for finding talent. If you have social media accounts they should be prominently displayed on your website.
I would recommend having medium to large icons in the header or as part of a side bar if that option is available.
If your agency has an account across multiple platforms it’s important to research which members of your target audience use which Social Media platform the most and tailor your content to suite them.
On some platforms, like Twitter, being a frequent poster is key to increase followers and engagement but that is not the case for Facebook.
My Tip here would be to make sure you do not post the same content across all platforms at the same time. Take some time to understand which types of content suit each platform.
This last tip is to keep your head up, even when results are lacking.
Insights and the different reporting features offered across Social Media are useful for planning and measuring success, but only to an extent. Remember that people see your posts and are affected by your content, even though they do not engage.
I would suggest, next time you are networking or meeting colleagues ask for some feedback. I am sure you’ll be surprised by the number of people who enjoy seeing your posts but don’t like / comment.
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